About the Event
Hosted by National Opinion Research Center (NORC)
Polling religious groups within the U.S. presents unique methodological challenges. Traditional approaches often require costly screening of the general population to identify individuals belonging to specific religious groups, and questions about religion and religiosity can be sensitive, requiring careful design to ensure accuracy and respondent comfort.
This webinAAR explores the full range of solutions for interviewing religious populations—many of them with very low prevalence rates—and particularly how probability panels like AmeriSpeak offer innovative solutions to these challenges. Leveraging extensive profile data, researchers can efficiently identify and recruit members of targeted religious groups for web-based surveys designed under best practices in questionnaire development.
The session will highlight methodological considerations such as sampling strategies and efficiency, sensitivity in question wording, and strategies for minimizing bias. Drawing on real-world examples—including recent surveys fielded by AmeriSpeak at NORC at the University of Chicago of Muslim and Jewish populations as well as the Pew Religious Landscape Survey—the webinar will illustrate practical approaches to overcoming common obstacles in polling religious groups. Attendees will gain insights into cost-effective recruitment, ethical considerations, and robust design techniques that enhance data quality and representativeness.
Event Guidelines
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Presenter
David Dutwin is executive director and senior vice president of AmeriSpeak, the premier multi-client, panel-based research platform of the National Opinion Research Center (NORC). Dutwin is a nationally recognized survey methodologist. His prior research focused on election methodology, surveying of low-incidence populations, the use of big data in survey research, and data quality in survey panels. He is a senior fellow of the Program for Opinion Research and Election Studies at the University of Pennsylvania. For over twenty years, he has taught courses in survey research and design, political polling, research methods, rhetorical theory, media effects, and other courses as an adjunct professor at the University of Pennsylvania, the University of Arizona, and West Chester University.