Studies in Religion Series

Televangelism Reconsidered

Ritual in the Search for Human Community

Bobby C. Alexander

By closely examining four television programs—Falwell's "The Old-Time Gospel Hour," Robertson's "700 Club," the Bakkers' "PTL Club," and the telecasts of Jimmy Swaggart—this work considers the attraction of televangelism for its conservative Christian audience. It argues that televangelism, as ritual performance, both legitimates the beliefs of viewers and at the same time adapts other beliefs of its viewers to the broader culture.

Published: 02 January 1994
216 Pages
ISBN: 9781555409074

Discount Code: Sign in to receive your member discount of 30% off when you purchase this book in the Oxford University Press online store.